About Us

Welcome to phlvrshop.com.

Our idea of a signature scent is one that matches your moment and leaves room for you. Because we know that being human is inherently complex and change is the only constant. fragrances evolve with you — for today’s desires and tomorrow’s realities. 

We’re a modern fine fragrance brand that extends into your daily life. Meant to enhance, but never define, your every mood and moment. 

Strong. Vulnerable. Carefree. encourages you to curate a wardrobe that celebrates the complexities of you.

Today though, we avoid using the word “clean” because it’s a word that means different things to different people. Within the beauty industry the word “clean” isn’t regulated — and in some instances, “clean” language can be negative and create unnecessary or unvalidated concerns among consumers.  

As opposed to focusing on what ingredients are not in our formulas, we prefer to focus on the ingredients we choose to use and why. We hope this gives our customers the opportunity to decide for themselves what is important to them.